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From the time that my grandfather worked in a shoe repair shop and showed me how to shine a shoe to growing up and learning the business next to some industry legends, I've always been attracted to footwear.

I love the creative process of developing footwear from the beginning...from ideation to the selection of the last and materials and components... There is both the fashion element which drives me and the financial side which is essential to running a business.

Generating excitement is easy... Great product generates a lot of excitement at all levels...from the most senior executives and buyers to the consumer, of course. It's been said many times that a few good shoes can change the course of a season. I love the process of receiving new samples...unpacking the boxes and showcasing the product for our buyers. Selling comes natural to me...so it's always exciting to show our buyers new collections that we are working on.

We can always tell when a buyer or a consumer is loving a specific style. We like to let the shoes speak for themselves...so once we finesse the product, introducing the style and showing what's new while showcasing features and benefits...we let the shoes do the talking because the buyers know what their needs are.

DESIGNER/FOUNDER